Microsoft Startup of the Year

Get your SaaS transactable on Microsoft Marketplace in 5 days. No dev needed.

The Cloud GTM platform and ex-Microsoft team focused only on Microsoft, so you reach and close enterprise deals faster.

€2B+
Marketplace Billed Sales through our customers
$4M+
Average Marketplace Billed Sales per customer
1 in 10
SaaS offers on Microsoft Marketplace (approx.)
500+
SaaS actively selling via WeTransact

The companies winning on Marketplace didn't build it themselves

01

Partner Center, alone

Months of setup with engineering. Headaches when something breaks. Incentives you never knew to claim.

02

A multi-cloud platform

Software, but no Microsoft know-how. Limited incentives. No one to help you get enterprise deals on Microsoft Marketplace.

03

An agency engagement

Good advice, but no platform to manage everything. And it ends when the contract ends. Hard to scale past the first launch.

04

People & Platform, together

Ex-Microsoft team + cloud GTM platform. Transactable in days. Incentives claimed. Exclusive Microsoft Marketplace data. Advisor to co-sell with Microsoft and get enterprise deals.

The platform, and the people who know Microsoft

WeTransact octopus wearing sunglasses
The proof

And we're making it happen.

How ISVs grew on the Marketplace, in their own words.

Talk to a Marketplace Expert
Founded by Microsoft Alumni

Built-in expertise for your Microsoft partnership.

$1.5B+
Marketplace sales generated by our customers
1 in 10
of all SaaS offers on Microsoft Marketplace runs with us
2025
Microsoft startup of the year 2025

One platform focused on Microsoft to Publish, Manage, and Sell

#1
Publish

Get listed the right way. Transactable in 5 days.

List and start selling on Marketplace without pulling engineers off the roadmap.

Guided end-to-end:
from Partner Center setup to transactable, handling the legal and finance steps so nothing breaks later.
2 × 45 minutes, live within 5 days:
no developer needed to set it up or to maintain it.
Managed Microsoft expertise:
we handle multiple tenants, subsidiary or multi-brand operations, and advanced pricing models.
Prefer it fully hands-off? Our team can run your entire Partner Center setup for you.
Program enrollment, profile validation, payout and tax profile, done with you in Partner Center.
Checklist
Partner Center setup
Done
Offer published
Done
IP Co-sell and MACC eligibility validation
Open
Onboarding with experts
Partner Center setup
Your CSM sets up Partner Center with you
Sprint 1
Done
Free migration of existing offers
Existing listings moved over, nothing rebuilt
Free
No rebuild
0 dev
Talk to a Marketplace Expert
#2
Manage

Run your deals and incentives without touching Partner Center.

Run private offers, renewals, and incentives in one place, and qualify for the Microsoft programs that fund your growth.

End-to-end selling:
create private offers in-platform, and help your customers and partners actually transact through Azure.
Operations made simple:
automated meeting scheduling for the deals you source, plus a full order list matched to offers and synced to your CRM.
Programs & incentives:
get eligible for Azure IP Co-sell and Certified Software Designation, and capture every cash and credit incentive.
Want a hand with incentives? A WeTransact advisor guides you through every program.
Direct private offer: negotiated price and terms for one customer. Multi-year commits and auto-approval.
Offers
Contoso Ltd · 3-year commit
$420,000
Fabrikam · via CSP partner
$96,000
Northwind · multi-party
$185,000
One invoice, one payout
One bill
Microsoft invoices, collects, then pays
Direct
3-year
Certified Software Designation
Evidence assembled and submitted for you
Guided
In review
CSD
Talk to a Marketplace Expert
#3
Sell

Co-sell with Microsoft and reach enterprises with committed budgets.

The data, the tools, and the training to turn your listing into pipeline.

The right data:
see which accounts hold committed MACC budget, and the Microsoft AE who owns each one.
Tools & training to book the meeting:
outreach to AEs, plus sales training on the better-together story.
An AI layer on top:
AI messaging and signals to create new opportunities, not just push existing ones.
Want it run for you? Our sales advisors build and run your outreach alongside your team.
MACC holder, budget already committed. Microsoft AE named, ready for insight-led outreach.
Accounts
Adatum Corp · MACC
AE named
Litware Inc · MACC
Meeting booked
Tailspin Toys · MACC
Co-sell open
Account intel
Microsoft AE: named
The EDP quantified in $, ready for the AE.
AE named
EDP in $
Qualified opportunity rate
Net conversion to a Partner Center referral
12.5%
vs 1-3%
Cold
Talk to a Marketplace Expert
They trust us

Trusted by software companies and Microsoft.

"We found WeTransact to be a perfect partner for approaching – and accelerating – our go-to-market on the Azure Marketplace, creating a new sales channel for Visionairy. Within days of being listed, we've transacted a total of €36,000."

Daniel Blengino
Daniel Blengino
CEO & Co-Founder @Visionairy

"WeTransact's no-code onboarding process and marketplace expertise allowed Circularo to go live on Azure Marketplace in days - not months. From validating eligibility and enabling co-sell to building a launch plan for global reach, WeTransact made it easy for us to focus on what we do best: delivering value to customers and partners."

Andrei Mochola
Andrei Mochola
Chief Operating Officer @Circularo

"Having WeTransact available for our ISVs is invaluable as they have firmly nailed their colours to the Azure Marketplace … They bring a wealth of knowledge, which is critical as trying to navigate Microsoft from outsides can sometimes feel like splitting an atom to our ISVs."

Mark Murphy
Mark Murphy
Global ISV Partner Solution Sales Manager @Microsoft

"We have been delighted to leverage WeTransact's unique platform and ISVs community to boost our marketplace play and our partner Indeplink's services to supercharge our GTM and Microsoft Cosell strategy on a global scale on the back of it."

Taylor Farnham
Taylor Farnham
Director of Azure Alliances @Archera

"I'm absolutely delighted with our partnership with WeTransact. It's adding huge value to Solgari. It goes beyond the mechanics of transacting on the Marketplace, and is now a strategic partnership where we can rely on WeTransact for the most informed GTM advice."

Edward Grant
Edward Grant
CFO @Solgari

"We have been impressed by how simple and fast it has been to publish Factorial into the Microsoft Marketplace with WeTransact."

Oriol Pesa
Oriol Pesa
Head of Global Partner @Factorial

“WeTransact is changing the way partnerships are built”

Judson Althoff, Chief Executive Officer, Microsoft Commercial Business

Microsoft Marketplace, done right.

Publish, operate, or grow: we bring the platform and the Microsoft expertise to do it right. Join 500+ SaaS growing on Marketplace.