Introducing the new WeTransact website, built to handle all of the work around Marketplace

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Re-sell

Microsoft resellers, fast‑tracked.

A reseller partnership normally takes two years. We get you there in three months.

The insight

A referral gets a partner's spare time. A resale gets their investment.

KIND 1 · ONE DEAL

Referral

A partner hands you a lead and gets paid for the intro. The customer and every renewal stay on your books, not theirs, so there's nothing for them to build on.

What it gives you: A warm intro
KIND 2 · A BOOK OF BUSINESS

Resell

Every customer the partner signs becomes revenue they own and renew. It adds up to a run rate they can forecast and reinvest, so their growth compounds with yours.

What it gives you: A channel that renews
Why it stayed out of reach

Every reseller you add is another build.

Partners signed
None of them selling yet
Reseller onboarding
Same build, again
Each partner signed. Each one waiting on engineering.
Contoso Cloud· billing sync
Rebuilding
Fabrikam IT· provisioning
Rebuilding
Northwind MSP· payout reconciliation
Manual
Litware Partners· contract signed
Waiting on build

“We can't get Microsoft sellers to take our pitch seriously. Generic outreach gets ignored.”

What the marketplace changes

Connect once. Every reseller after that is a setting.

One integration with Microsoft. Each new partner is an authorization and a margin, not a project.

1
integration with Microsoft, reused by every reseller you add
90,000+
Microsoft CSP partners you can authorize to resell you
One more thing

Your resellers already sell this way.

One more line, not one more vendor

CSP partners already buy and bill Microsoft cloud in Partner Center. Your product joins that workflow instead of adding a new vendor to onboard.

A revenue stream they can forecast

Every customer they sign adds recurring margin that stacks with the next. Revenue they can forecast is what justifies investing in you, the same model Microsoft's CSP program runs on.

A fit for the customers they already serve

Resellers carry products that make sense for their own ICP. When yours fits, it sells into accounts they already own, not ones they still have to win.

The catch, honestly

So why isn't every ISV selling through resellers? Because the listing is the easy part.

A listing recruits no one.

You still have to find and pitch the partners who fit.

Your offer has to be built to scale.

Clean pricing, services partners can deliver, provisioning that runs itself.

Activating partners is a craft.

Signed partners still need enablement, co-marketing and a first win.

“I don't know how to become MACC eligible or IP Co-sell ready. The criteria feel random.”

With WeTransact

Your next reseller is one offer, not one project.

Per partner
On your own
Billing and provisioning, wired to their systems
A reseller contract and price list
Margin negotiated partner by partner
Offers and approvals chased over email
Payouts reconciled by hand
Enablement built from scratch for each one
A project
for every new partner
Repeat for every reseller you add
One setup
With WeTransact
Marketplace integration done once, with webhooks to automate provisioning
CSP private offers created in seconds
90,000+ CSPs to filter by region, size, specialty
Crossbeam overlap with partners on your accounts
A campaign to recruit 50 qualified resellers
Partner enablement with co-branded campaigns
One offer
for every new partner
#1
RECRUIT

Find resellers that fit your ICP

Reseller that speak your language

CSP partner search
90,000+ CSPs filtered by region, size and business model.
Preferred partners
Global distributors with an accelerated path in to start in a couple weeks.
Recruitment campaigns
Agentic outreach tailored to each partner, built to win them to your channel.
Want a warm introduction? Our GTM advisor help you setup the first meetings with our preferred partners
Talk to an expert →
Results
B
Bytes
UK
Reseller
BC
Be-Cloud
France
Reseller
H
HRP Europe Kft.
Hungary
Reseller
CSP partner search
90,000+ CSPs
Filters
Region
EMEA
Size
All
Business model
Reseller
#2
TRANSACT

Unified global reseller order management

One marketplace integration. Every reseller after that is a CSP private offer.

CSP private offers
Set the partner price and terms, created in minutes.
Orders and payouts, reconciled
Every reseller sale matched to its offer and payout.
Automated provisioning
Set up an automated order approval and automation to scale your process
Prefer support on your first reseller deal? Your CSM sets up the first CSP private offer with you.
Book a demo →
CSP private offer
Created in minutes
Offer
Reseller tenant ID
Pax8
Partner price
Set
Terms
Set
Every reseller
Pax8
CSP private offer
Live
Bytes
CSP private offer
Draft
#3
ACTIVATE

Data led partners activation

The marketplace gives you the technical connection to the reseller channel through one setup, not one per partner. The integration you would have rebuilt every time, we do once. The billing and provisioning that took global software companies years to wire up is handled for you.

Pipeline overlap
Map prospect, deal and customers from each of your resellers with Crossbeam
The integration, we do once
The work you would have repeated for every reseller is already done.
Billing and provisioning handled
Entitlement, invoicing and renewals run through the marketplace, not through your roadmap.
Years of integration work, done once.
No rebuild for the next partner, or the one after that.
See how Get listed works →
Crossbeam
Overlap
Overlapping accounts shared with your partners
Prospect
Deal
Customer
Pipeline overlap
with Crossbeam
Connected
Prospects
Deals
Customers
Per reseller
B
Bytes
P
Pax8
BC
Be-Cloud
A head start we built for you

These distributors already know us.

Connecting to the channel is one thing. Getting a distributor to actually carry your product is another. We have built direct partnerships with the biggest, so instead of pitching them cold, you get an accelerated path into each through a relationship that already exists.

4Sight
Leader
1 in 10 SaaS offers on Microsoft Marketplace

34 stories. Real Marketplace revenue.

€36,000

First €36,000 transacted within days of listing

Two first deals banked. Next goal: €100K and IP Co-sell status.

Learn more →
$4M

Transactable in under 4 weeks, a $4M pipeline projection

Enterprise procurement opened, MACC-decrementing.

Learn more →
IP Co-sell

From 18 to 20 month onboardings to IP Co-sell eligible

Signly’s Marketplace milestone: Co-sell status unlocked with WeTransact.

Learn more →
$120K+

$120K+ in Marketplace sales within weeks of launch

IP Co-sell status earned, Microsoft’s co-selling engine unlocked for bigger deals.

Learn more →

Marketplace billed sales up 320% in four months

Four transactable apps published on Microsoft Marketplace.

Learn more →
+30%

Azure business up 30% in one quarter

Growth measured in the first months after switching to WeTransact.

Learn more →
See all 34 stories

Three plans, same platform.

Most teams scale here
Publish

WeLaunch

Self-serve
€149
/user/mo

Everything you need to publish and sell, self-serve.

Start free trial
Most teams scale here
Operate

TransactCertified

Guided
€12,000
/yr

A dedicated CSM and training to set up your Co-sell motion

Talk to a Marketplace Expert
Most teams scale here
Grow

TransactStellar

Fully Managed
€50,000
/yr

We run your Co-sell campaigns for you, end to end.

Talk to a Marketplace Expert

All plans include unlimited transactions and offers.
No per-deal fees, no marketplace cut. You keep what you sell.

See all plans
Never alone

Your team adopt the motion and keeps it

The platform comes with the people who already know how this works. Every plan, from day one.

A dedicated CSM
Live training: Fundamentals to Expert
Best practice library
500+ peers to learn from
Quarterly check-ins

* Accelerate & Expert are for premium plan only (Certified & Stellar)

Live cohorts and the practice library, for both motions.
Tracks
Co-sell Fundamentals
Monthly
Co-sell Accelerator
2x / quarter
Microsoft Elite Masterclass
1x / quarter
P2P Fundamentals
Monthly
P2P Accelerator
2x / quarter
Co-sell Fundamentals
FUNDAMENTAL · All customers
Set up a campaign targeting 50 Co-sell accounts
3 personas
24 practices
Who it is for
Listed ISVs that are co-sell ready but have no structured Microsoft pipeline yet.
4 weeks
Direct
Co-sell
Co-sell Fundamentals
FUNDAMENTAL · All customers
Set up a campaign targeting 50 Co-sell accounts
3 personas
24 practices
Who it is for
Listed ISVs that are co-sell ready but have no structured Microsoft pipeline yet.
4 weeks
Direct
Co-sell

The questions people ask

Do you offer a free trial?

Of course, we offer a 30 days free trial from the moment you sign up to WeLaunch. You can upsell anytime.

How fast can I go live?

Average expected time is 5 days with our CSM support. It depends of your team availability and current setup.

What if I've never heard of Microsoft Marketplace?

We got you. Start with a free marketplace assessment with one of our expert and we will explain everything in details.
Talk to a Marketplace Expert →

Does this work for all software companies?

Yes. Any B2B software can be listed.

Is it really free?

Yes, publish your listing on Microsoft Marketplace for free. If, after 30 days you don't want to keep using WeTransact, the listing is still yours to keep. At no costs!