Introducing the new WeTransact website, built to handle all of the work around Marketplace

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I need to scale operations and revenue

Microsoft sourced, unlocked.

Microsoft sells with you as a program and source deals.

For ISVs already on the Marketplace with IP Co-sell status.  ·  Not listed yet? Start with Get listed →

1 in 10 SaaS offers on Microsoft Marketplace already run on WeTransact. 500+ software companies and counting.
The insight

Marketplace revenue comes in two kinds. Most teams only use one.

KIND 1 · CLOSE FASTER

Routed

Deals you found and won, paid through Microsoft. Procurement gets dramatically faster, and every sale counts toward your Microsoft milestones.

What it gives you: Procurement speed
KIND 2 · THE UNTAPPED ONE

Sourced

A Microsoft seller brings you into an account you weren't working, and budget the customer already committed pays for it. Deals that simply wouldn't have existed otherwise.

What it gives you: New business
Why outreach is broken

Pipeline looks healthy. Underneath, it's dead.

50+ opps a day, registered
None of it moves
Partner Center · Opportunities
50+ today
Partner Center looks busy. The dashboard looks fine.
Contoso Ltd · opp registered
Registered
Fabrikam · opp registered
Registered
Northwind · opp registered
Registered
Litware · opp registered
Registered

“We can't get Microsoft sellers to take our pitch seriously. Generic outreach gets ignored.”

1-3% reply
Cold outreach
3%
Replies
Silent
Reply
25% meet · 12.5% oppty
TransactStellar outreach
25%
Meetings
12%
Opportunities
Not reached
Meeting
Opportunity

“WeTransact is changing the way partnerships are built”

Judson Althoff, Chief Executive Officer, Microsoft Commercial Business
World class Co-sell

Insight beats spray‑and‑pray. By 8⁠–⁠25×.

12.5% qualified opportunity rate on cold outreach

#1
INSIGHT

Lead the conversations
with the right insights

The AE reads it because 70% is about their customer.

70% customer intelligence
“I researched your customer. Here’s their million dollar problem.”
20% partnership credibility
“I’m a Microsoft IP Co-sell partner. Here’s our Better Together story.”
10% Co-sell mechanics
“By the way, this transacts through Azure Marketplace.”
We research your ICP and detect the relevant insights for you
Talk to a Marketplace Expert →
Find every enterprise account with committed Azure budget.
Accounts
Contoso Ltd · Intent: high
MACC
Fabrikam · Intent: medium
MACC
Northwind · Skip
No MACC
Contoso Ltd · Intent: high
Contoso Ltd · Intent: high
Microsoft AE named. MACC holder, budget already committed.
MACC
MACC
Microsoft AE: named
The EDP quantified in $, ready for the AE.
AE named
EDP in $
Intent: high
#2
METHOD

Adopt a proven
agentic methodology

Ten AI agents. Four phases. One account at a time.

Strategic intelligence
Better Together analysis + 3–5 Existential Data Points, per ISV.
Account discovery
50 named enterprise accounts with real, sourced pain signals.
Account-level intel
Persona, data, the EDP quantified in $, and 6 PVP variants each.
Delivery
A 5-touch sequence over 14 days, localised to the AE.
We build your better together story for you to make it relevant to Microsoft AEs.
Talk to a Marketplace Expert →
A 5-touch sequence over 14 days, localised to the AE.
Campaigns
Contoso Ltd · AE sequence
In progress
Fabrikam · AE sequence
Replied
Northwind · AE sequence
Up next
AE sequence
AE sequence
Five touches over 14 days, localised to the AE.
5 touches
14 days
Meeting booked with the AE
The AE replies and books time with you.
Replied
Meeting
Booked
#3
RESULT

Get praised
by Microsoft AEs

Stop pitching sellers. Start paying them.

Pay in insight
A dollar-sized problem sitting inside their own account.
Pay in leverage
A Better Together play they can run with Microsoft tomorrow.
Pay in time
Finished collateral, no prep, ready for the next call.
We build the collateral needed for you to become a Microsoft best practice
Talk to a Marketplace Expert →
Deals registered with Microsoft and accepted by the AE.
Deals
Contoso Ltd · Co-sell
Accepted
Fabrikam · Co-sell
In review
Northwind · routed
Accepted
Contoso Ltd · Co-sell
Contoso Ltd · Co-sell
Registered with Microsoft and accepted by the AE.
Accepted
Co-sell
Fabrikam · Co-sell
Registered with Microsoft, in review.
Co-sell
In review
Accepted
Marketplace go-to-market

Making Microsoft sell with you.

We qualify you for the programs that put Microsoft’s sellers on your side, show you which customers already have budget committed to spend, and collect every reward Microsoft owes you along the way.

QUALIFY

Pass to Certified Software Designation

Ip Co-Sell validation: guided or managed
Certified Software Designations: guided or managed
SHOW

Selling to enterprise? Find the MACC.

Map your ICP to Microsoft-managed accounts
Spot marketplace intent and live MACC commitments
Find the Microsoft owner and their contact
Register deals to Microsoft from your CRM
COLLECT

Microsoft Incentives back‑office

We assess relevant incentives for your marketplace strategy
Every cash and Azure credit incentive tracked and claimed at the right time, the right way.

Who else does this? Nobody. This is the layer the alternatives don’t understand at all.

Your engineers back on product by Friday.

No more Sunday-night messages about another Partner Center rejection.

Private offers, every kind

Direct, reseller (CSP) and multi-party offers. One place for every payout.

Usage-based billing

Metering on any SaaS plan. Multi-year commits and auto-approval.

Your CRM in the loop

HubSpot and Salesforce sync. Register deals with Microsoft straight from your CRM.

Role-based access

RBAC, SSO and segregation of duties, for multi-tenant, subsidiary and multi-brand set-ups.

A reseller channel

8,000+ direct partners and 10+ distributors, filtered by geo, size and specialty. Crossbeam overlap.

Incentives back-office

Every cash and Azure credit incentive tracked and claimed at the right time, the right way.

ISO/IEC 27001:2022 certifiedSOC 2 Type 2 tested and attested
MicrosoftSolutions PartnerAzureCertified softwareWeTransact
1 in 10 SaaS offers on Microsoft Marketplace

34 stories. Real Marketplace revenue.

€36,000

First €36,000 transacted within days of listing

Two first deals banked. Next goal: €100K and IP Co-sell status.

Learn more →
$4M

Transactable in under 4 weeks, a $4M pipeline projection

Enterprise procurement opened, MACC-decrementing.

Learn more →
IP Co-sell

From 18 to 20 month onboardings to IP Co-sell eligible

Signly’s Marketplace milestone: Co-sell status unlocked with WeTransact.

Learn more →
$120K+

$120K+ in Marketplace sales within weeks of launch

IP Co-sell status earned, Microsoft’s co-selling engine unlocked for bigger deals.

Learn more →

Marketplace billed sales up 320% in four months

Four transactable apps published on Microsoft Marketplace.

Learn more →
+30%

Azure business up 30% in one quarter

Growth measured in the first months after switching to WeTransact.

Learn more →
See all 34 stories

Three plans, same platform.

Most teams scale here
Publish

WeLaunch

Self-serve
€149
/user/mo

Everything you need to publish and sell, self-serve.

Start free trial
Most teams scale here
Operate

TransactCertified

Guided
€12,000
/yr

A dedicated CSM and training to set up your Co-sell motion

Talk to a Marketplace Expert
Most teams scale here
Grow

TransactStellar

Fully Managed
€50,000
/yr

We run your Co-sell campaigns for you, end to end.

Talk to a Marketplace Expert

All plans include unlimited transactions and offers.
No per-deal fees, no marketplace cut. You keep what you sell.

See all plans
Never alone

Your team adopt the motion and keeps it

The platform comes with the people who already know how this works. Every plan, from day one.

A dedicated CSM
Live training: Fundamentals to Expert
Best practice library
500+ peers to learn from
Quarterly check-ins

* Accelerate & Expert are for premium plan only (Certified & Stellar)

Live cohorts and the practice library, for both motions.
Tracks
Co-sell Fundamentals
Monthly
Co-sell Accelerator
2x / quarter
Microsoft Elite Masterclass
1x / quarter
P2P Fundamentals
Monthly
P2P Accelerator
2x / quarter
Co-sell Fundamentals
FUNDAMENTAL · All customers
Set up a campaign targeting 50 Co-sell accounts
3 personas
24 practices
Who it is for
Listed ISVs that are co-sell ready but have no structured Microsoft pipeline yet.
4 weeks
Direct
Co-sell
Co-sell Fundamentals
FUNDAMENTAL · All customers
Set up a campaign targeting 50 Co-sell accounts
3 personas
24 practices
Who it is for
Listed ISVs that are co-sell ready but have no structured Microsoft pipeline yet.
4 weeks
Direct
Co-sell

The questions people ask

Do you offer a free trial?

Of course, we offer a 30 days free trial from the moment you sign up to WeLaunch. You can upsell anytime.

How fast can I go live?

Average expected time is 5 days with our CSM support. It depends of your team availability and current setup.

What if I've never heard of Microsoft Marketplace?

We got you. Start with a free marketplace assessment with one of our expert and we will explain everything in details.
Talk to a Marketplace Expert →

Does this work for all software companies?

Yes. Any B2B software can be listed.

Is it really free?

Yes, publish your listing on Microsoft Marketplace for free. If, after 30 days you don't want to keep using WeTransact, the listing is still yours to keep. At no costs!