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When Microsoft’s top commercial executive says this about us, it reflects exactly why we exist:
To reshape how ambitious ISVs scale with Microsoft Marketplace.
Why We Exist?
Cloud Marketplaces are the future of SaaS, with $85B+ expected by 2028.
But Microsoft Marketplace, the largest of them all, is notoriously complex.
Even Microsoft insiders admit it’s confusing, bureaucratic, and slow.
That fog of complexity doesn’t just waste time — it kills opportunities, delays revenue, and leaves ISVs invisible to buyers and sellers.
WeTransact fixes that.
Our co-founders spent over a decade at Microsoft, helping ISVs succeed inside Marketplace. They saw even the most ambitious software companies stall — missing revenue, missing incentives, and losing deals.
The insight was simple: How do we remove hurdles so ambitious ISVs can scale faster and smarter?
How We Do It
We give ISVs the map, the light, and the knife to navigate Microsoft’s ecosystem.
Clarity
Microsoft’s jargon becomes simple, actionable language.
Speed
What takes months, we do in days.
Expertise
A platform built by ex-Microsoft leaders, trusted by Microsoft executives. We know the ins and outs — and how to avoid the pitfalls.
What We Do
WeTransact has grown from a platform into an engine for ISV growth. Our solutions cover the full Marketplace journey:
Marketplace Launchpad
Live in days instead of months.
No dev team required,
no Partner Center hell, no bottlenecks.
No dev team required,
no Partner Center hell, no bottlenecks.
01
Scale Without Chaos
Sell Marketplace deals from your existing CRM, and manage private offers without
the typical Microsoft mess.
the typical Microsoft mess.
02
Demand Engine
Tap into Microsoft's sales network,
Azure-committed buyers, and smart automation to fill your pipeline,
without cold calling.
Azure-committed buyers, and smart automation to fill your pipeline,
without cold calling.
03
Data That Wins Deals
See who's buying on Marketplace right now, which accounts have Azure budget to spend, and where to focus your outreach
04
Partnership-as-a-Service
Run your Microsoft partnership on autopilot. Achieve co-sell status in weeks, claim every incentive you're eligible for, and stay compliant, effortlessly.
05
GTM Academy
Train your team to close Microsoft deals
in 6 weeks. Choose your path (co-sell or reseller channel), learn from experts who've done it, connect with ISVs on Marketplace.
in 6 weeks. Choose your path (co-sell or reseller channel), learn from experts who've done it, connect with ISVs on Marketplace.
06
Our Impact
WeTransact isn’t theory — it’s results.
Our Values
Partnership First
We grow alongside our ISVs and with Microsoft.
Transparency Always
No hidden fees, no vague promises
— just clarity.
Results Matter
Our success is measured by your revenue and growth.
Built on Trust
Referral-level credibility with
Microsoft and ISVs worldwide.
WeTransact isn’t just a tool.
It’s a partner that removes Marketplace fog so ISVs can focus on what matters: building exceptional products and scaling with Microsoft.
Don’t delay your Marketplace wins.
Start selling today
