Microsoft Startup of the Year

Want Enterprise Deals for your SaaS on Microsoft Marketplace

Enterprises have billions in budget already committed to Microsoft. We get you listed on Marketplace and co-selling with Microsoft, so enterprises can spend the budget on your software.

€2B+
Marketplace Billed Sales through our customers
$4M+
Average Marketplace Billed Sales per customer
1 in 10
SaaS offers on Microsoft Marketplace (approx.)
500+
SaaS actively selling via WeTransact
#1
The shift

By 2027, an estimated 40% of SaaS revenue will run through cloud marketplaces: Microsoft, AWS, and Google.

And the world's biggest enterprises buy through Microsoft. If your SaaS sells to enterprises, that's where you need to be. WeTransact makes sure you get there.

Fluffy 40% figure: the estimated share of SaaS revenue running through cloud marketplaces by 2027

95% of the Fortune 500 are on Microsoft Marketplace

The enterprises you want to sell to are already here, buying software through one trusted channel.

Enterprises have committed budget to spend with Microsoft

That whole budget can be spent on software in Microsoft Marketplace, and it's the only cloud that allows it by default.

Microsoft is incentivizing SaaS to join the Marketplace

Microsoft wants great software in its ecosystem, so it funds startups to get there with credits, cash, and support.

Microsoft sellers introduce and sell your SaaS to enterprises

Once you're eligible, Microsoft's own sellers earn on your deals, so they bring your SaaS to the enterprises they manage.

#2
Why Microsoft pays

Microsoft funds SaaS to join its Marketplace and helps them sell to enterprises.

Your options

But getting your SaaS transactable on Marketplace could be a Nightmare.

01

Publishing alone

Months of setup with engineering. Headaches when something breaks. Incentives you never knew to claim.

02

A multi-cloud platform

Software, but no Microsoft know-how. Limited incentives. No one to help you get enterprise deals on Microsoft Marketplace.

03

An agency engagement

Good advice, but no platform to manage everything. And it ends when the contract ends. Hard to scale past the first launch.

04

People & Platform, together

Ex-Microsoft team + cloud GTM platform. Transactable in days. Incentives claimed. Exclusive Microsoft Marketplace data. Advisor to co-sell with Microsoft and get enterprise deals.

05

That's why we left Microsoft to create WeTransact.

WeTransact octopus wearing sunglasses
The proof

And we're making it happen.

How ISVs grew on the Marketplace, in their own words.

Talk to a Marketplace Expert
Backers

Profitable from day one, without venture capital.

$8M
ARR
500+
customers
2025
Microsoft startup of the year 2025
+2B
marketplace transacted by our customers

We focus only on Microsoft Marketplace to Publish, Manage, and Sell your SaaS.

One platform on top of your Partner Center account and your CRM.
Start with Publish, add Manage and Sell when you are ready.

#1
Publish

Your product published
within 5 days

Create, edit and publish your product in the Microsoft Marketplace guided by our Customer Success team.

Onboard in three sprints
2h hands-on, published within 5 days, migration or Partner Center setup included.
Build your first public offer
Set up a flexible pricing with metering and auto-approval.
Get your offer certified, fast
Azure IP Co-sell and Certified Software Designation, evidence assembled and submitted for you.
Prefer it fully hands-off?
Our team runs your entire Partner Center setup for you.
Program enrollment, profile validation, payout and tax profile, done with you in Partner Center.
Checklist
Partner Center setup
Done
Offer published
Done
IP Co-sell and MACC eligibility validation
Open
Onboarding with experts
Partner Center setup
Your CSM sets up Partner Center with you
Sprint 1
Done
Free migration of existing offers
Existing listings moved over, nothing rebuilt
Free
No rebuild
0 dev
Talk to a Marketplace Expert
#2
Manage

Your Marketplace operations integrated with your sales process

Every deal and every Microsoft incentive, created, tracked and claimed from the platform.

Operate every kind of private offers
Direct, Reseller (CSP) or multi-party, available directly in your CRM.
Every marketplace deal, with a next step
Marketplace pipeline, analytics and deal registration in one place, synced to your CRM.
Reconcile every order and payout
Every order matched to its offer, every payout tracked and incentive claimed
Want a hand with incentives? A WeTransact advisor guides you through every program.
Direct private offer: negotiated price and terms for one customer. Multi-year commits and auto-approval.
Offers
Contoso Ltd · 3-year commit
$420,000
Fabrikam · via CSP partner
$96,000
Northwind · multi-party
$185,000
One invoice, one payout
One bill
Microsoft invoices, collects, then pays
Direct
3-year
Certified Software Designation
Evidence assembled and submitted for you
Guided
In review
CSD
Talk to a Marketplace Expert
#3
Co-sell

Your Microsoft Co-sell motion,
run end to end

Target the accounts with committed Azure budget, reach the seller who owns each, and run the outreach that gets you in the room.

Accounts with budget, sellers with names
Microsoft-managed accounts with committed Azure budget, Marketplace intent and the seller who owns each.
Buyers with budget, coming to you
SpendMyMACC puts your offer in front of enterprise buyers ready to spend their MACC.
Outreach the AE walks into the account
Insight-led campaigns that make the AE look good to their customer.
We run your Co-sell alongside your team
MACC holder, budget already committed. Microsoft AE named, ready for insight-led outreach.
Accounts
Adatum Corp · MACC
AE named
Litware Inc · MACC
Meeting booked
Tailspin Toys · MACC
Co-sell open
Account intel
Microsoft AE: named
The EDP quantified in $, ready for the AE.
AE named
EDP in $
Qualified opportunity rate
Net conversion to a Partner Center referral
12.5%
vs 1-3%
Cold
Talk to a Marketplace Expert
#4
Resell

Your reseller channel, already built

Find the partners already reselling on Marketplace, reach the ones that fit your product, and turn them into a channel that sells for you.

8,000+ partners, filtered to your ICP
Distributors, MSPs and SIs, including preferred partners with a fast track to resell your software.
Partner outreach, built to recruit
Agentic campaigns tailored to each partner, built to win them to your channel.
Partner overlap, straight to pipeline
Crossbeam surfaces the accounts you and your partners already share, so deals route through a warm relationship.
Want it run for you? Our sales advisors build and run your partner outreach alongside your team.
Pipeline management
Crossbeam
Overlapping accounts shared with your partners
Connected
Overlap
Partner outreach
Agentic campaign generation for partner sourced revenue
Agentic
Email
LinkedIn
Crossbeam overlap with partners on your accounts, so deals route through a warm relationship.
Partners
Orbis Solutions · United States
System Integrator
iIT Distribution · Ukraine
Value Added Reseller
Fortytwo · Norway
Managed Services
Talk to a Marketplace Expert
They trust us

Trusted by software companies and Microsoft.

"We found WeTransact to be a perfect partner for approaching – and accelerating – our go-to-market on the Azure Marketplace, creating a new sales channel for Visionairy. Within days of being listed, we've transacted a total of €36,000."

Daniel Blengino
Daniel Blengino
CEO & Co-Founder @Visionairy

"WeTransact's no-code onboarding process and marketplace expertise allowed Circularo to go live on Azure Marketplace in days - not months. From validating eligibility and enabling co-sell to building a launch plan for global reach, WeTransact made it easy for us to focus on what we do best: delivering value to customers and partners."

Andrei Mochola
Andrei Mochola
Chief Operating Officer @Circularo

"Having WeTransact available for our ISVs is invaluable as they have firmly nailed their colours to the Azure Marketplace … They bring a wealth of knowledge, which is critical as trying to navigate Microsoft from outsides can sometimes feel like splitting an atom to our ISVs."

Mark Murphy
Mark Murphy
Global ISV Partner Solution Sales Manager @Microsoft

"We have been delighted to leverage WeTransact's unique platform and ISVs community to boost our marketplace play and our partner Indeplink's services to supercharge our GTM and Microsoft Cosell strategy on a global scale on the back of it."

Taylor Farnham
Taylor Farnham
Director of Azure Alliances @Archera

"I'm absolutely delighted with our partnership with WeTransact. It's adding huge value to Solgari. It goes beyond the mechanics of transacting on the Marketplace, and is now a strategic partnership where we can rely on WeTransact for the most informed GTM advice."

Edward Grant
Edward Grant
CFO @Solgari

"We have been impressed by how simple and fast it has been to publish Factorial into the Microsoft Marketplace with WeTransact."

Oriol Pesa
Oriol Pesa
Head of Global Partner @Factorial

“WeTransact is changing the way partnerships are built”

Judson Althoff, Chief Executive Officer, Microsoft Commercial Business

Microsoft Marketplace, done right. We're not done yet.

Publish, manage, and sell: we bring the platform and the Microsoft expertise to do it right. Join 500+ SaaS growing on Marketplace.