WeTransact Teams Up With Transcends To Innovate Marketplace GTM Across APAC
Transcends – a leading go-to-market agency in the APAC region – has officially partnered with WeTransact, the SaaS platform making it effortless for software companies to list and transact on the Microsoft Azure Marketplace/AppSource.
This collaboration marks a major step in boosting software vendor success in fast-evolving cloud commerce. With a focus on digital-first strategies, the partnership aligns deep marketing expertise with seamless technical execution – just what modern B2B software sellers need to thrive in hyperscaler marketplaces.
Bringing strategy, speed, and scale to marketplace GTM
Transcends is a specialized B2B marketing agency dedicated to accelerating growth for tech companies, especially through cloud marketplaces, where, increasing, the new digital-buyer is making purchases. Founded by former Microsoft executive Ashleigh Vogstad, the agency brings sharp insight and innovative strategies to software companies seeking visibility and sales through partnerships.
Transcends’ has a moonshot to help a billion people to feel more connected through powerful storytelling, events and advisory services. And one of the places that technology organizations connect is marketplaces. That’s where WeTransact comes in.
“Marketplaces need marketing. We help our clients share powerful stories across a range of digital touchpoints, including marketplaces. The partnership with WeTransact helps us provide a more complete marketplace offering with automation, integration, and innovation.” — Ashleigh Vogstad, CEO & Founder, Transcends
Making marketplaces work for modern buyers
Transcends saw a growing challenge: software companies were getting listed on AppSource and Azure Marketplace but not seeing results. With the rise of millennial and Gen Z buyers – many of whom prefer a digital-first purchasing journey – the traditional ‘list it and leave it’ approach wasn’t enough.
Transcends needed a technical partner that could do more than support transactions – they needed experts who could help sellers close deals. With WeTransact’s streamlined integration, CRM connectivity, and native marketplace tooling, their new partnership will enable a complete go-to-market engine tailored to Microsoft.
A shared vision across borders
The collaboration between WeTransact and Transcends was sparked through a connection in the Australia and New Zealand region – specifically between Sylvia Stojanovski, Managing Director from WeTransact Australia and Transcends’s New Zealand-based team.
What began as a simple introduction quickly evolved into something greater. Both companies recognized a shared passion for helping software vendors succeed in Microsoft's complex but powerful marketplace ecosystem.
“WeTransact and Transcends are both values-led businesses who care deeply about creating positive change for the clients and communities we serve. We’re a perfect fit as strategic partners.” — Ashleigh Vogstad, CEO & Founder, Transcends
Better value for the marketplace
The value of this partnership is clear: Transcends brings the marketing magic, while WeTransact delivers the partnership prowess and the digital tools to make transacting seamless and scalable. Both parties build their offers on top of deep Microsoft expertise. But what do their respective clients gain?
- For Transcends clients, WeTransact unlocks simplified Azure Marketplace listing, CRM and sales integration, and billing automation – all key to winning digital-first enterprise buyers.
- For WeTransact customers, Transcends delivers high-impact go-to-market services including campaign execution, partner enablement, account-based marketing, and demand generation – all rooted in deep Microsoft knowledge and marketplace success.
Big plans for even bigger impact
This is more than just a handshake. Both companies are part of Microsoft’s Marketplace Ecosystem Advisory Council, a sign of their strategic relevance to the Microsoft Partner landscape.
Transcends is now WeTransact’s preferred go-to-market agency partner in APAC. The two companies are already co-developing services and in-market promotions and have a joint pipeline of deals in progress.
“Transcends brings exactly what we were looking for: deep Microsoft knowledge paired with go-to-market firepower. That’s rare – and incredibly valuable.” – Juan Jose Castiblanques, CRO & Co-founder, WeTransact
And as the shift to digital-first buying continues, the timing couldn’t be better. Research shows that over two-thirds of large B2B deals now involve millennial and Gen Z buyers – and 39% of B2B buyers are willing to spend $500K or more through digital channels.
For Ashleigh and Juan, this moment feels pivotal.
“We’re moving from content-driven discovery to recommendation-driven trust. That makes partnerships like this essential – not optional.” – Juan Jose Castiblanques, CRO & Co-founder, WeTransact
A shared vision for marketplace success
Transcends and WeTransact are already laying the groundwork for scalable impact, helping customers build demand, drive transactions, and make marketplaces a growth engine – not just a tickbox. Their shared goal? To support thousands of ISVs across APAC and beyond on their journey to marketplace success.
Discover how WeTransact and Transcends can help you succeed on the marketplace. Talk to Us.