Partnership with RampFuel: A Level-Up for ISVs Scaling GTM on Marketplace

ISVs, meet your new growth engine for Microsoft Azure Marketplace. WeTransact + RampFuel have teamed up to help you scale faster with easier marketplace onboarding and expert go-to-market (GTM) guidance.

RampFuel is a fast-growing consultancy helping B2B SaaS startups and scale-ups unlock revenue growth, enter new markets, and build sustainable GTM strategies. Founded by former Pax8 executive Jared J. Smith, the firm combines deep marketplace expertise with agile execution.

With so many ISVs looking to scale via the Microsoft Marketplace, RampFuel needed a trusted partner to simplify the technical lift. WeTransact was the ideal match. The partnership brings together marketplace onboarding, private offer support, and GTM strategy in one seamless experience.

“Our clients need more than strategy: they need execution. WeTransact removes the technical friction so we can help ISVs focus on growth. It’s a true win-win for us and our clients.” – Jared J. Smith, Founder, RampFuel

Giving marketplace adoption the green light

It’s fair to say that many B2B SaaS companies see the value of listing and transacting on cloud marketplaces like Microsoft Azure, but the process is notoriously complex. From ‘private offers’ to ‘co-sell readiness’, the technical and operational barriers can slow or even stall GTM momentum.

Jared first connected with WeTransact during his time at Pax8, where he led ISV recruitment and GTM success. Tasked with driving marketplace adoption, Jared partnered with WeTransact to streamline the Microsoft private offer motion. What began as a vendor relationship quickly grew into a strategic collaboration.

After RampFuel launched in early 2025, Jared reached back out to WeTransact to explore deeper partnership opportunities, this time as a founder. RampFuel – a top-tier growth consultancy focused on GTM acceleration – needed a technical partner to bridge the gaps, and WeTransact’s expertise in simplifying onboarding and transacting for ISVs was a natural fit.

Fuelling value for Microsoft customers

The partnership creates a powerful synergy for software companies: WeTransact handles the technical marketplace listing and transaction mechanics, while RampFuel brings deep GTM and revenue strategy expertise.

Together, they offer ISVs a streamlined path to listing, selling, and scaling on Microsoft Azure Marketplace. RampFuel customers can now access discounted onboarding services and direct guidance from both teams to accelerate time to revenue.

‍“WeTransact was built to make the marketplace a growth engine for ISVs. Teaming up with RampFuel means our customers don’t just get listed: they get launched with strategic force.” – Juan Jose Castiblanques, Chief Partnerships Officer, WeTransact

Lighting up marketplace success

With WeTransact’s platform powering the backend and RampFuel driving a growth strategy, the partnership aims to become the go-to support system for B2B SaaS businesses in the Microsoft ecosystem.

Looking ahead, the partnership will support more and more ISVs with marketplace readiness, private offers, and go-to-market execution. RampFuel has plans to expand its services into a multi-brand model, including consulting, productized services, and even a venture capital fund.

As part of its launch, RampFuel is offering a Startup Promotion for the first 10 ISVs that sign up, providing heavily discounted services and an opportunity to build joint success stories.

Explore how RampFuel can help your B2B software company scale smarter and faster. Visit