ResourceiT

WeTransact x ResourceiT – Supercharging ISV Success On Microsoft’s Azure Marketplace

ResourceiT is not your typical marketing agency. With over two decades of experience and more than 200 years of combined marketing expertise across their team, they specialize in helping tech companies scale big and fast. 

Whether it’s crafting go-to-market strategies, running demand generation campaigns, or strengthening channel ecosystems, ResourceiT delivers results by design, not by accident. But even the best marketing engine needs the right tech platform to convert demand into deals. 

That’s why they’ve teamed up with WeTransact, the platform that makes it fast and simple for ISVs to list and transact on Microsoft's Azure Marketplace.

“We’re on the cusp of stratospheric success. With WeTransact’s platform and our marketing accelerator, we can help ISVs attract and convert the right clients fast. It’s a game-changer for growth on Azure Marketplace, and we’re excited to lead the charge.” – Julie Simpson, CEO, ResourceiT

A strategic partnership born in Microsoft’s orbit

For ResourceiT, a marketing agency deeply embedded in Microsoft’s partner ecosystem, a partnership with WeTransact was the logical step in its evolution. After four years as Microsoft’s outsourced partner marketing agency in the UK, ResourceiT has supported thousands of technology organizations, earning a reputation for delivering results that count. 

WeTransact has developed a platform that removes the heavy lifting of integrating with Microsoft Partner Centre and the Azure Marketplace, enabling ISVs to go from onboarding to transacting in as little as five working days. That efficiency creates the perfect launchpad for ResourceiT’s marketing engine. So when Microsoft recommended them to WeTransact, it was a natural fit.

“They needed a marketing agency that understood how to work with Microsoft. We’ve helped Microsoft invest over £10 million through us into the partner ecosystem. That recommendation means a lot, and we’re excited by what WeTransact has built.” – Julie Simpson, CEO, ResourceiT

Solving a real problem for ISVs

ResourceiT’s years of experience reveal a common trend amongst ISVs: they are often technically brilliant, but lack the capacity, experience, or skills to take their products to market in the most profitable way. That’s where ResourceiT comes in. 

Their team builds powerful go-to-market strategies, crafts unique value propositions, and delivers campaigns that focus on quality over quantity. “Anyone can drive leads. We focus on attracting the right clients for ISVs: ones who understand the value of the solution and are happy to pay for quality,” Julie explains.

To support this, ResourceiT has developed a marketing accelerator tailored specifically for ISVs on WeTransact. It helps software companies refine their positioning, stand out from competitors, and target the right audience, all while leveraging WeTransact’s seamless transactable listing capabilities on Azure Marketplace.

How it all came together

The partnership got started after an introduction from Microsoft, who saw the potential in bringing these two like-minded businesses together. With WeTransact’s growth plans in the UK and ResourceiT’s proven track record of executing high-performing channel campaigns, the potential synergy was clear.

From the first conversation, it was obvious that the two companies shared a commitment to excellence, customer success, and long-term value creation. The collaboration has already led to the development of an integrated approach, where ISVs benefit from both world-class go-to-market support and frictionless technical integration.

Joint value for Microsoft Marketplace customers

At the heart of this partnership is a shared mission: helping ISVs thrive on Microsoft’s Azure Marketplace. WeTransact makes it easy for software vendors to list and transact. ResourceiT ensures the right customers discover and engage with those listings. Together, they create an ecosystem where growth is not only possible – it’s predictable.

“Our clients invest a lot in their marketing. We’re here to make sure that investment pays off by aligning message, market, and platform, and WeTransact enables that alignment perfectly.” – Julie Simpson, CEO, ResourceiT

“We’re thrilled to partner with ResourceiT. Their channel marketing expertise and deep Microsoft roots are the perfect complement to WeTransact’s mission of making Azure Marketplace accessible, profitable, and pain-free for ISVs everywhere.” – Juan Castiblanques, CRO, WeTransact

What’s next? Big ambitions and long-term aspirations

This partnership isn’t just about the UK or a few mutual clients – it’s about setting a new standard.

“We believe what we’re building here could become a global model. A best-in-class go-to-market playbook that helps ISVs scale sustainably at pace, and deliver more value on Microsoft Marketplace and beyond.” – Julie Simpson, CEO, ResourceiT

As the landscape continues to shift, particularly with the rise of AI and online purchasing, the combined forces of WeTransact and ResourceiT are positioned to help ISVs not just adapt, but lead.

Learn more about how ResourceiT can drive demand, refine your message, and accelerate your growth. Visit