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Microsoft FY26 Marketplace Incentives
Microsoft’s incentive programs are lucrative, but a bit hard to understand. This playbook breaks it down for ISVs on how to unlock the full value of FY26 incentives, from early-stage credits to seven-figure rewards. Whether you're just getting started or already listed on the Marketplace, you'll learn which incentives you can qualify to, how to act, and learn to stack programs to go from $25K to over $1M in rewards, credits, and tooling. This is your shortcut to unlock every dollar Microsoft can give you.
What’s inside
- Founders Hub & ISV Success : Get up to $150K in Azure credits for early-stage ISVs. We break down how and when to join so you don’t burn eligibility too soon.
- Build & Publish (DCS): Earn up to $100K in cash incentives by certifying your solution and submitting an ACR forecast. Plus, get discovered by Microsoft sellers.
- Marketplace Rewards (MBS) : Unlock up to $1M in Azure credits as you scale sales in Microsoft Marketplace. We map out sales tiers, AE quota retirement benefits, and how to build momentum after $100K with co-selling.
- Migration & Modernize Grants: Earn up to $200K per deal when migrating customers to Azure—if you’re DCS certified. We show you how to structure deals to meet criteria.
- DCS Certification Paths: Learn about being a Designated Certified Software (DCS) partner and access co-sell benefits, marketing funds, and direct seller alignment.
