Cloudsoft and WeTransact partner to speed ISV marketplace adoption

Partnership connects faster listings with enterprise-ready integrations to drive consumption.

Cloudsoft has partnered with WeTransact to help Independent Software Vendors (ISVs) move from marketplace listing to real customer consumption, faster. The collaboration links WeTransact’s marketplace go-to-market capability with Cloudsoft’s Adoption Acceleration Engineering so ISVs offers are simple to publish and ready to deploy and adopt in enterprise environments from day one.

Cloud marketplaces are growing fast. By 2028, enterprise software sales through cloud marketplaces will reach $85billion USD (Canalys). Microsoft’s commercial marketplace alone transacted over $5 billion in 2023 and was growing 2x year-over-year at that time. Marketplace growth is driven by the increasing demand for pre-integrated, enterprise-grade software.

ISVs are under pressure to integrate quickly across cloud environments and meet the technical requirements that make solutions ready for enterprise deployment. Listing is only step one. Many still face integration gaps, onboarding friction, and governance challenges once customers start deploying. This partnership tackles those challenges head-on.

“Marketplace is where the deal starts, not where value ends,” said Ross Gray, CEO, Cloudsoft.“Together with WeTransact, we connect the commercial motion with the engineering that matters to customers - so ISVs cut onboarding effort, prove value faster and keep ownership of their integrations.”

WeTransact simplifies marketplace publishing and co-sell. Cloudsoft ensures those listings are technically readyto deploy, integrate, and scale within enterprise environments. Together, we enable ISVs to move from listing to value faster, with software that is readyto deliver from day one.

What this means for ISVs

●     Faster publishing and co-sell - WeTransact empowers ISVs to publish and scale through cloud marketplaces with ease, directly through the platform.

●     Rapid adoption that lasts - Cloudsoft ensures those solutions deploy seamlessly and integrate deeply, driving faster adoption and stronger marketplace performance.

“Getting listed is just the start. Real success happens when customers deploy and love your solution,” said Juan Jose Castiblanques, Chief Partnership Officer & Co-founder, WeTransact. “Being enterprise-ready from day one isn’t optional, it’s what separates ISVs who are truly go-to-market ready. Having a partner like Cloudsoft gives ISVs the foundation, confidence, and speed they need to scale into the Marketplace environment successfully.”

Why it matters

Many enterprises operate in complex, hybrid environments that make integration and deployment challenging. Together, WeTransact and Cloudsoft bridge that gap, enabling ISVs to accelerate adoption, consumption, and customer success.

Learn more

If you want your software to be ready for enterprise consumption - deployable, automated and integration-ready from day one - Cloudsoft makes that possible.

Get in touch to discuss a plan.

About WeTransact

WeTransact is the only Microsoft-focused Go-To-Market platform that helps ISVs launch, sell, and scale faster through the Microsoft Marketplace. Want to see how it works? Book a demo.