Archera Grows Its Azure Business By 30% After Switching To WeTransact
Archera, a leader in flexible short-term finance solutions for cloud buyers, has partnered with WeTransact to expand and optimize its go-to-market presence on the Microsoft Azure Marketplace.
After launching its Azure offering, Archera needed a solution that could not only help with implementation on the Azure Marketplace, but also one that could support and align their GTM Strategy with Microsoft. Introduced by partners at IndepLink, their search led to WeTransact’s dedicated Software as a Service (SaaS) platform built to simplify and scale marketplace listing and go-to-market (GTM) strategy.
We spoke with Taylor Farnham, Director of Azure Alliances for Archera, to find out more.
“WeTransact isn’t like other Cloud GTM platforms. They’re an execution partner, helping us co-sell, scale outreach, and actually win business in the marketplace. That blend of Microsoft expertise and powerful GTM capability is hard to find.” – Taylor Farnham, Director of Azure Alliances, Archera
Financial flexibility for Microsoft customers
Known for helping businesses reduce the cost and complexity of cloud commitments without touching their IT infrastructure, Archera’s platform empowers everyone from startups to enterprises to confidently scale their cloud investments.
The company solves a major pain point in cloud consumption: how to commit long-term to Azure services without overpaying or underutilizing resources. Their platform offers financial flexibility by insuring Azure Reservations and Savings Plans, allowing customers to get better rates without the usual risk.
This capability is a game-changer for companies aiming to optimize their cloud spend, especially ISVs (Independent Software Vendors) whose Azure infrastructure directly affects their margins and valuations.
Grounded in go-to-market expertise
When Archera tried to scale its Azure footprint to better serve a rapidly growing number of Microsoft-based customers – it met repeated technical and GTM roadblocks.
The Archera team knew they needed more than just a tool for listing on the marketplace. They needed a partner who could help them move fast, operate globally, and offer a seamless, Microsoft-aligned customer experience.
According to Taylor, the team at Archera was searching for a solution to streamline the operational side of Azure Marketplace transactions: submitting opportunities, managing private offers, and co-selling with Microsoft. On top of that, they needed a partner who truly understood the GTM complexities of Azure.
“Just publishing and waiting doesn’t work, and WeTransact understands this. As a technical partner, they not only helped us operationally but leaned in on strategy, outreach, and co-sell execution.” – Taylor Farnham, Director of Azure Alliances, Archera
Archera was also drawn to WeTransact’s global reach, particularly in Europe, a key growth region for the company. With Archera’s roots in AWS and later expansion into Azure, the partnership quickly became a strategic alliance, bringing together complementary strengths.
Mutual value for customers and sellers
For Archera customers, the benefits are immediate. “Marketplace is not just another way to buy Archera: it’s the way,” says Taylor. “Our product lives alongside Azure reservations on the same bill. That’s the seamless experience our customers expect.”
WeTransact makes it easy to list and transact on the Azure Marketplace, enabling Archera’s offers to be paired with Microsoft-native services on a single invoice. This simplifies billing for cloud buyers, reduces procurement friction, and allows customers to apply their Microsoft Azure Consumption Commitment (MACC) toward Archera purchases.
From WeTransact’s perspective, Archera represents the type of high-impact, cloud-native partner the platform was built to support:
“Archera is helping buyers on the Azure Marketplace maximize savings and reduce commitment risk in real time, exactly the kind of innovation customers need, and exactly the kind of partner we’re proud to support.”- Juan Jose Castiblanques, Chief Partnershios Officer, WeTransact
Sustaining early growth on Azure
The first few months of the collaboration have already seen strong results: Archera was able to grow it's Azure business by over 30% in just one quarter. That’s an impressive start for a business that has long dominated AWS, and a testament to the synergy between Archera and WeTransact.
Looking ahead, Archera aims to increase customer acquisition and revenue on Azure, particularly in the European market. With WeTransact’s ecosystem of ISVs and direct relationships within Microsoft, the partnership will be instrumental in accelerating the adoption of Archera’s platform across industries and segments.
“We don’t change your IT infrastructure,” adds Taylor Farnham, Director of Alliances at Archera. “So whether you’re a DevOps lead, a finance exec, or a cloud architect, we help you drive value without adding complexity. WeTransact is helping us take that message further, faster.”
Want to see how Archera can help your business optimize its Azure spend without compromise? Explore Archera’s platform today. Learn more at https://www.archera.ai/