G7 CR x WeTransact: Closing the Loop from Azure Deployment to Marketplace GTM

G7 CR Technologies – a Noventiq company is one of India’s top Azure Managed Service Providers, delivering end-to-end cloud solutions—from advisory and migration to 24/7 managed services. With deep expertise in ISV recruitment and two-time recognition as Microsoft Country Partner of the Year, G7 CR helps businesses move faster, spend smarter, and innovate with confidence on Azure.

Now, G7 CR and WeTransact have partnered—making G7 CR a preferred partner in India and a strategic force in our growing Marketplace ecosystem.

“This partnership with WeTransact represents a strategic leap forward. Customers will not only benefit from enhanced Azure adoption and optimization provided by G7 CR, but also gain the capability to market, sell, and transact their solutions globally supported by WeTransact’s streamlined Microsoft Marketplace expertise. Together, we will offer full-circle value.” — Deepak Singh, Managing Director, G7 CR Technologies – a Noventiq company

“G7 CR isn’t just helping ISVs adopt Azure—they’re helping them thrive in it. Their proven track record in cloud optimization, AI integration, and ISV support makes them a natural fit. This collaboration is about velocity, visibility, and value creation.” — Sounak Ghosh, Country Manager - India, WeTransact

Why This Partnership Works

This is a full lifecycle partnership—from Azure readiness to global commercial success.

G7 CR accelerates Azure adoption and delivers AI-ready, cost-optimized, secure cloud environments.

WeTransact enables ISVs to launch, manage, and scale effectively on Microsoft Marketplace- not just by getting them listed, but by working directly with them to drive go-to-market success through co-selling and Microsoft’s powerful partner network.

“WeTransact partners with the best to deliver results that matter. Our alliance with G7 CR is all about helping ISVs move faster, launching on Microsoft Marketplace, and unlocking Microsoft’s global co-sell and reseller engine. Together, we’re driving Azure and Marketplace-led growth across India, APAC, and beyond.” — Sylvia Stojanovski, APAC Managing Director, WeTransact

What’s Next

This partnership is already gaining traction across India’s tech ecosystem, and we’re just getting started.

Together, we’re working to:

Empower digital-native ISVs to scale globally

Help customers unlock full ROI from Azure and Marketplace

Deliver co-sell-ready solutions that move fast within Microsoft’s cloud motion

ISVs don’t just need infrastructure; they need full impact.
With G7 CR + WeTransact, they get a clear, end-to-end path from deployment to go-to-market execution on Azure.

Interested in getting started?
Let’s talk about how G7 CR and WeTransact can support your journey.